Post by Carl on Aug 12, 2015 4:43:59 GMT
Facebook has made great leaps in the online video platform in the last year. It has quadrupled its video views over the last 12 months. More and more marketers are starting to use this platform. If you want to get into advertising with Facebook videos keep reading. Below are steps you should follow to make sure your Facebook video ad campaigns are great.
First, decide what you want to accomplish. Next, choose your target audience. Now plan your video creation. Figure out the topic, what message to convey, and what is your call to action. It's time to create your video. Make sure that you have good lighting and sound. Set up your Facebook campaign. Facebook will walk you through this process. Make sure you track your campaign.
After the campaign is over, see how successful your campaign was. See if you hit your goals. How many conversions did you get? Did people who clicked through to your website leave, or did they convert? Did people engage with it? How many shares, likes, and comments did you get? How many of those were from organic sharing? After you’ve looked at your video campaign's performance, rinse and repeat. See how you can, improve. Remember, practice makes perfect.
First, decide what you want to accomplish. Next, choose your target audience. Now plan your video creation. Figure out the topic, what message to convey, and what is your call to action. It's time to create your video. Make sure that you have good lighting and sound. Set up your Facebook campaign. Facebook will walk you through this process. Make sure you track your campaign.
After the campaign is over, see how successful your campaign was. See if you hit your goals. How many conversions did you get? Did people who clicked through to your website leave, or did they convert? Did people engage with it? How many shares, likes, and comments did you get? How many of those were from organic sharing? After you’ve looked at your video campaign's performance, rinse and repeat. See how you can, improve. Remember, practice makes perfect.