Post by Carl on Aug 12, 2015 5:18:26 GMT
You need people to email, so you can tell them about all the great products you have. But what is the best way to do this? Do you buy a list? There are many reasons why you shouldn't buy a list. The main reason is good addresses aren't for sale. These same lists are sold over and over so that makes them pretty worthless if you expect to get a response from them. If you had a list of good email addresses you would use it and not sell it. Every time that list is sold the value goes down. Plus, you don't know if the people will be interested in what you have to offer. The best list to have is an opt-in list. People have come to your site and signed up for your information. This means they are interested in what you have. So how do you get them to sign up?
Give people a reason to sign up. Offer them free eBooks, webinars, templates, etc. People like free stuff, especially if it is something they are interested in. Make sure you advertise this on your site so people take notice. Use a popup opt-in they seem to work the best, but also add opt-ins throughout your site. There are plenty of channels to market your opt-in, such as social media and PPC. But if you have a blog that is your best option. Advertising free things on your blog will draw them in especially if you have a widely followed blog.
Now that you have your list make sure to run a good email campaign. The better the campaign the better chance that your emails will be forwarded to colleagues or friends. A good campaign can double or triple your list in no time, and it will keep growing from there.
Give people a reason to sign up. Offer them free eBooks, webinars, templates, etc. People like free stuff, especially if it is something they are interested in. Make sure you advertise this on your site so people take notice. Use a popup opt-in they seem to work the best, but also add opt-ins throughout your site. There are plenty of channels to market your opt-in, such as social media and PPC. But if you have a blog that is your best option. Advertising free things on your blog will draw them in especially if you have a widely followed blog.
Now that you have your list make sure to run a good email campaign. The better the campaign the better chance that your emails will be forwarded to colleagues or friends. A good campaign can double or triple your list in no time, and it will keep growing from there.
