Post by akashdx on Jul 13, 2015 18:08:20 GMT
I've got several keywords with quality score 1 or 2. They all have 0 impressions.
They are exact and phrase match with two words and the word or / and in them like:
"red and blue"
[red or blue]
etc.
The ad title has both words in it.
The landing page title tag has both words in it.
The landing page h2 tag has both words in it
The service being advertised is highly relevant.
I read somewhere that starting quality score, the ctr component (which is supposedly the major component in determining QS) assumed your ctr will be the average of the other advertisers in the group (since you don't have any ctr data yet.)
I'd say the other advertisers for the same keywords have highly relevant ads.
Interestingly, quality score is much higher for the same keyword phrases but without the "and" or "or" in it. But I don't think that's necessarily the issue as I've seen this happen with keyword with no impressions without the and/or in them.
So what's the issue, most likely?
They are exact and phrase match with two words and the word or / and in them like:
"red and blue"
[red or blue]
etc.
The ad title has both words in it.
The landing page title tag has both words in it.
The landing page h2 tag has both words in it
The service being advertised is highly relevant.
I read somewhere that starting quality score, the ctr component (which is supposedly the major component in determining QS) assumed your ctr will be the average of the other advertisers in the group (since you don't have any ctr data yet.)
I'd say the other advertisers for the same keywords have highly relevant ads.
Interestingly, quality score is much higher for the same keyword phrases but without the "and" or "or" in it. But I don't think that's necessarily the issue as I've seen this happen with keyword with no impressions without the and/or in them.
So what's the issue, most likely?